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Found 1 from your keywords: author="Alyusron, Alyusron"

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STRATEGI KEUNGGULAN KOMPETITIF SM ENTERTAINMENT DI INDONESIA MELALUI KWANGYA

The primary focus of this research is SM Entertainment's competitive advantage strategy in Indonesia through Kwangya. Kwangya, a virtual world introduced by SM Entertainment as a business strategy and corporate identity to navigate the fierce competition within the K-Pop industry, aims to create interactive and immersive experiences for fans, and strengthen the connection between fans and artis…

Edition: -
ISBN/ISSN: -
Collation: xvii, 64 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1802502025

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