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Found 1 from your keywords: author="Ananda, Septia Tri "

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PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK KOSM…

This study aims to determine the effect of Brand Equity on consumer purchasing decisions on Madame Gie's cosmetic products. The research method used is a quantitative method. The data used in this study are primary data and secondary data. The sampling technique used purposive sampling method. The samples studied in this study were 100 respondents who were active students of the Faculty of Econ…

Edition: -
ISBN/ISSN: -
Collation: xi, 79 hlm.; Ilus.; 29 cm
Series Title: -
Call Number: T1130942023

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