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Found 1 from your keywords: author="Assa'adah, Ghea Agusti...

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PENGARUH PRODUCT PLACEMENT PERMEN KOPIKO DALAM DRAMA KOREA VINCENZO TERHADAP …

Product Placement is an indirect marketing technique that utilizes various forms of media. Brand Equity is a form of brand assets related to company value. This study aims to determine the effect of Kopiko's product placement in Vincenzo's Korean Drama on brand equity in Sriwijaya University Communication Science students batch 2018 and 2019. The theory used in this study is the product placeme…

Edition: -
ISBN/ISSN: -
Collation: viii, 118 hlm.; 29 cm.
Series Title: -
Call Number: T710012022

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