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Found 1 from your keywords: author="Destin Putri Kurniawan...

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Pengaruh bauran promosi terhadap pembelian yang tak direncanakan (impulse buy…

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari promosi penjualan terhadap pembelian yang tak direncanakan di BreadTalk Palembang Icon Mall. Populasi dalam penelitian ini seluruh konsumen yang melakukan pembelian secara tak terencana di BreadTalk Palembang Icon Mall. Teknik pengumpulan data yang dipakai dalam penelitian ini adalah teknik kuesioner dengan mem…

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Collation: Xvi, 94 Hlm. : Ilus + CD
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