AS ONE OF THE NEW TYPES OF BUSINESSES FORMED DURING THE PANDEMIC, THE ONLINE VEGETABLE BUSINESS DAPURNYAH IS REQUIRED TO HAVE STRATEGIES AND INNOVATIONS IN CONDUCTING ONLINE PROMOTIONS IN ORDER TO SURVIVE AND COMPETE IN THE DIGITAL BUSINESS WORLD. DEPORTING FROM THE HABIT OF PEOPLE WHO USED TO SHOP FOR GROCERIES DIRECTLY AT THE MARKET, SWITCHING TO SHOPPING ONLINE DUE TO LIMITED MOBILITY DURING…