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Found 1 from your keywords: author="Hidayatullah, Arya"
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PENGARUH TERPAAN IKLAN DAN KETERLIBATAN PRODUK IKLAN GOJEK “SURGA MAKANAN…
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Hidayatullah, Arya

The growing use of YouTube as a strategic platform for digital advertising, particularly among university students, serves as the foundation of this research. Gojek’s “Surga Makanan” (Food Paradise) campaign leverages visual, emotional, and promotional appeals to influence consumer behavior. The objective is to analyze the influence of advertising exposure and product involvement on the p…

Edition
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ISBN/ISSN
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Collation
xv, 138 hlm.; ilus.; tab.; 29 cm.
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Call Number
T1846512025