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Found 1 from your keywords: author="Jujur, Jenniver Restha...

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PENGARUH TERPAAN KONTEN YOUTUBE DAN KETERLIBATAN INFLUENCER TERHADAP LOYALITA…

The presence of social media platforms, especially YouTube, has brought significant changes to how society consumes information and entertainment, one of which is through video content. This study focused on how the exposure to YouTube content and the involvement of influencers influenced the loyalty of viewers of the Ria SW YouTube channel. The theory used in this research was the media depend…

Edition: -
ISBN/ISSN: -
Collation: xiii, 83 hlm.; ill.; tab.; 29 cm.
Series Title: -
Call Number: T1700702025

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