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Found 1 from your keywords: author="Khadija, Tasya"
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PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIPSTIK…
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Khadija, Tasya

This study will examine the effect of electronic word of mouth on purchasing decisions with brand trust as a mediating variable, the object of this research is consumers of Wardah lipstick products who make purchases through the Shopee shopping application platform. The method used in this research is non probability sampling with purposive sampling technique which will then be processed throug…

Edition
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ISBN/ISSN
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Collation
x, 123 hlm.; ilus.; tab.; 29 cm.
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Call Number
T1658562024