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Found 1 from your keywords: author="Kurniawan, M. Sandy"
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STRATEGI KOMUNIKASI PEMASARAN MIE CELOR 26 ILIR H M SYAFEI Z PALEMBANG
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Kurniawan, M. Sandy

This study aims to identify the marketing communication strategy used by Mie Celor 26 Ilir H.M Syafei Z in Palembang to promote its business. The strategy is analyzed using the 7P marketing mix theory, which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence. The research method used is a descriptive qualitative method. Data were collected through direct observati…

Edition
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ISBN/ISSN
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Collation
xiv, 116 hlm.; ilus.; tab.; 29 cm.
Series Title
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Call Number
T1846272025