This research is entitled "Comparative Analysis of Brand Image of Radio Orban 90.00 FM Before and After Rebranding" which aims to determine whether or not there is a difference in Brand Image before and after Rebranding by Radio Orban 90.00 FM. The theory used in this study is the theory of brand image according to Kotler and Keller. The sample in this study amounted to 35 people who were taken…