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Found 1 from your keywords: author="Murthada, Rayhan"
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KOMODIFIKASI ISLAM DALAM PEMASARAN BRAND FASHION MUSLIM LOKAL (STUDI PADA BRA…
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Murthada, Rayhan

This research aims to determine the Commodification of Islam in Marketing of Local Muslim Fashion Brands (Study on Brand Moslemind). Data collection used qualitative methods by conducting observations, interviews and documentation studies on the five selected informants. This research uses Content Commodification theory from Vincent Moscow (2010) which explains that commodification is a process…

Edition
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ISBN/ISSN
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Collation
xviii, 111 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1580062024