ABSTRACT Based on the results of the coordination between the Badan Penyelenggara Jaminan Sosial (BPJS) of Lubuk Linggau City with the Regional Government (Pemda) of Musi Rawas Utara Regency in 2019, there are still 40% of rural people who do not participate in BPJS and health insurance. The problem of not being able to reach the entire population of Indonesia, especially rubber farmers in the …