This study aims to determine how the Business Continuity Strategy of pickup car fruit traders in Talang Kelapa Village, Alang-Alang Lebar District, Palembang City. The purpose of this research is to analyze and understand the Business Continuity Strategy of Pickup Car Fruit Traders in Talang Kelapa Village, Alang-Alang Lebar District, Palembang City in maintaining their existence as fruit trade…