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Found 1 from your keywords: author="Rahmah, Mutiya"
STRATEGI PEMASARAN UMKM SAAT MASA PANDEMI COVID-19 MELALUI MEDIA SOSIAL INSTA…
The Covid-19 pandemic affects various sectors, especially in the economic sector of the people in Palembang City who work as employees. With the enactment of PSBB, WFH, and Social Distancing causing current consumer behavior to change, it is important for MSME actors to change marketing strategies. The purpose of this study was to find out and understand the marketing strategy of MSMEs during t…
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- xvi, 127 hlm. : ilus. ; 29 cm
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- T565142021
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