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Found 1 from your keywords: author="Rahmawati, Mully"
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PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP…
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Rahmawati, Mully

This research aims to investigate the influence of Social Media Marketing and Electronic Word of Mouth (E-WOM) on purchasing decisions for consumer Starbucks Palembang Indah Mall in Palembang City. The method is a quantitative method using primary data. The sampling technique uses non-probability sampling. By distributions to 100 respondents, who had made purchases at Starbucks Palembang Indah …

Edition
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ISBN/ISSN
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Collation
xviii, 79 hlm.; ilus.; tab.; 28cm
Series Title
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Call Number
T1440312024