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Found 1 from your keywords: author="Ramadani, Rahmi"
PENGARUH ENDORSEMENT INFLUENCER TERHADAP PERILAKU KONSUMTIF DAN MINAT MENABUN…
The rapid development of technology has made social media an integral part of daily life, especially among the younger generation. In this digital era, influencer endorsements have an important role in influencing purchasing decisions and student consumptive behavior which can reduce motivation to save. This is what prompted researchers to conduct research that aimed to determine the influence …
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- xviii, 90 hlm.: Ilus., tab.; 29 cm
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- T1740512025
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