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Found 1 from your keywords: author="Ramadhan, Muhammad Dar...

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KONSTRUKSI POLITICAL BRANDING DONALD TRUMP: ANALISIS LINGUISTIK KORPUS PADA K…

Grounded in the strategic importance of digital media for shaping political image, this research uncovers the construction of Donald Trump's political branding during the 2024 U.S. Presidential election campaign on YouTube. Employing a corpus linguistics method and the brand personality theory of Geuens et al. (2009), the study reveals that Trump's branding is built upon three dominant dimensio…

Edition: -
ISBN/ISSN: -
Collation: xvii, 117 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1774832025

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