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Found 1 from your keywords: author="Riansyah, M. Bintang N...

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PENGARUH HEDONIC MOTIVATION DAN PRICE VALUE DALAM UTAUT 2 TERHADAP PEMBELIAN …

Penelitian ini menginvestigasi determinan perilaku impulsive buying selama acara Flash Sale di platform Tokopedia. Berlandaskan pada kerangka kerja Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), penelitian ini menguji pengaruh Hedonic Motivation dan Price Value terhadap Behavioral Intention, serta dampaknya terhadap Impulsive Buying. Pendekatan kuantitatif diterapkan dengan meng…

Edition: -
ISBN/ISSN: -
Collation: xvii, 57 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1932252026

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