This study aims to determine whether there is an effect of the effectiveness of the "Free Shipping" Tagline on product purchases and how much effect the effectiveness of the "Free Shipping" Tagline has on product purchases. The theory used to measure the effectiveness of the “Gratis Ongkir” Tagline (Independent variable) is the theory of the EPIC Model put forward by AC Nielsen (2000) in Du…
This study aims to determine whether there is an effect of the effectiveness of the "Free Shipping" Tagline on product purchases and how much effect the effectiveness of the "Free Shipping" Tagline has on product purchases. The theory used to measure the effectiveness of the “Gratis Ongkir” Tagline (Independent variable) is the theory of the EPIC Model put forward by AC Nielsen (2000) in Du…