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Found 1 from your keywords: author="SYAHPUTRA, AHMAD FADLI...

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PENGARUH E-SERVICE QUALITY TERHADAP LOYALITAS KONSUMEN APLIKASI TRAVELOKA

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan elektronik (e-service quality) terhadap loyalitas konsumen aplikasi Traveloka, yang digunakan untuk pemesanan perjalanan daring. Teknik pengambilan sampel menggunakan teknik purposive sampling, dengan sampel berjumlah 108 responden. Studi ini dilakukan pada pengguna aplikasi Traveloka berusia 18–60 tahun di Kota Palembang, …

Edition: -
ISBN/ISSN: -
Collation: ix, 92 hlm.: ilus., tab.; 29 cm
Series Title: -
Call Number: T1654722025

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