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Found 1 from your keywords: author="Sahputra, Muhammad Jay...
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PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RICHEESE FACT…
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Sahputra, Muhammad Jaya

This research was conducted to analyze the influence of brand image concists of a corporate image, user image, and product image to purchasing decisions at Richeese Factory Palembang both simultaneously and partially. This study uses primary data obtained through questionnaires, samples taken as many as 100 people using the non probability sampling method. The analysis technique used is multipl…

Edition
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ISBN/ISSN
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Collation
xix, 78 hlm.; tab.; 28 cm.
Series Title
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Call Number
T578712021