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Found 1 from your keywords: author="Siallagan, Andrew Henr...

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PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI ULANG DI KAFE POJOK KOPI, INDRA…

This study aims to analyse the effect of store atmosphere on repurchase intention at Pojok Kopi Café in Indralaya. This research uses quantitative methods and involves 100 respondents. The results showed that cleanliness, music, temperature, and layout have a significant influence on repurchase intention, while aroma, light, and colour have no significant effect. In addition, the overall store…

Edition: -
ISBN/ISSN: -
Collation: xix, 77 hlm.: ilus., tab.; 29 cm
Series Title: -
Call Number: T1654872024

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