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Found 1 from your keywords: author="Sibero, Kevin Kristian...

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STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT DALAM PROSES RETENSI PELANGGAN INDI…

This study aimed to explore the Customer Relationship Management (CRM) strategy implemented by Telkom Regional 1 Sumatera in retaining customers of the Indibiz product, and to describe how the strategy was carried out in dealing with customers who were likely to discontinue their subscriptions. The research was motivated by a high number of customer churns and suboptimal coordination in managin…

Edition: -
ISBN/ISSN: -
Collation: xvi, 175 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1805202025

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