ABSTRACT THE EFFECT OF THE PEOPLE'S BUSINESS CREDIT SUBSIDY PROGRAM ON INCREASING MSME PROFIT IN THE CITY OF PALEMBANG By: M. Doni Tri Utomo, Didik Susetyo, Anna Yulianita The purpose of this study was to determine the effect of the People's Business Credit (KUR) subsidy program on increasing MSME profits in the city of Palembang. The population in this study were MSMEs in Palembang City who re…