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Found 1 from your keywords: author="Yuniza, Vegita Dwi"
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PENGARUH TERPAAN IKLAN DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PROD…
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Yuniza, Vegita Dwi

This study aims to examine and explain the effect of advertising exposure and brand ambassadors on purchasing decisions for Scarlett Whitening products. This research uses a qualitative method using Structural Equation Model (SEM) analysis which is processed using the SmartPLS application. Data obtained through distributing questionnaires to 77 respondents from EXO-L Palembang members. The resu…

Edition
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ISBN/ISSN
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Collation
xvii, 109 hlm.; ilus.; tab, 29 cm
Series Title
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Call Number
T1564642024