The advancement of digital technology, particularly Generative Artificial Intelligence (AI), has driven significant transformation in the marketing operations of Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the acceptance of Generative AI in MSME marketing operations and examine its influence on customer loyalty by employing the Technology Acceptance Model (TAM). The…
Pembangunan SUTET sebagai Proyek Strategis Nasional (PSN) memiliki urgensi tinggi demi kepentingan umum, sehingga pelaksanaannya tidak boleh terhambat oleh sengketa kepemilikan tanah yang berlarut-larut. Namun, sengketa antarwarga sering kali menyebabkan terhentinya pembayaran ganti rugi dan mengancam kelancaran proyek, sehingga ditempuh mekanisme konsinyasi sebagai solusi hukum. Penelitian ini…
Background Hemorrhagic stroke is a neurological condition with high mortality, particularly in patients requiring mechanical ventilation due to decreased consciousness or respiratory failure. Initial neurological severity, comorbidities, and complications during hospitalization may influence patient outcomes. This study aimed to analyze factors associated with mortality in hemorrhagic stroke pa…
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Background: Vascular Cognitive Impairment (VCI) represents a leading cause of post-stroke cognitive impairment in Asia, including Indonesia, with substantial implications for quality of life and economic burden. Current management strategies emphasize early detection through the identification of specific biomarkers as predictive factors. The LDL/ApoB ratio is considered a more accurate surroga…
This study aims to analyze the influence of the Environmental, Social, and Governance (ESG) Score and financial performance, proxied by Return on Investment (ROI), Working Capital to Total Assets (WCTA), and Debt to Asset Ratio (DAR), on firm value, measured using Market Capitalization, Tobin's Q, and Price to Book Value (PBV), in non-financial companies in ASEAN countries. This study also incl…
Background: Stroke is a catastrophic disease with a significant economic burden, particularly for neurointervention procedures such as mechanical thrombectomy and coiling. A disparity exists between standard costs and actual billing charges for these procedures at Dr. Mohammad Hoesin Hospital Palembang. This study aimed to analyze the factors influencing hospitalization costs of stroke patients…
Background: Carpal tunnel syndrome (CTS) is the most common entrapment neuropathy, predominantly presenting with sensory symptoms such as numbness and tingling. Conservative therapy with oral mecobalamin is widely used; however, the onset of improvement is often slow. Perineural injection of mecobalamin may provide a faster local effect, but clinical evidence remains limited. This study aimed t…
Telemedicine at the Opina Clinic in Palembang is implemented as a WhatsApp-based indirect contact service to handle minor complaints and provide simple follow-up. This service has been operationally implemented, but its use has not yet become a core part of the clinic's service system and has not yet developed into a structured and documented telemedicine system within the clinic's governance. …
Hypertension or high blood pressure, is one of the health problems that is significantly associated with high global mortality rates each year. In Indonesia, the 2023 Indonesia Health Survey reported a hypertension prevalence of 8.0% among the population aged ≥15 years based on physician diagnosis. Although this percentage appears relatively low, the number of affected individuals reaching te…
Penelitian ini bertujuan untuk menganalisis motivasi orang tua Generasi Alpha dalam mengakses pelayanan publik melalui inovasi Pelayanan Keliling Administrasi Kependudukan Pakam Nian di Kabupaten Ogan Ilir serta mengidentifikasi faktor-faktor pendukung dan penghambat yang memengaruhi motivasi tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif, dengan teknik peng…
Penelitian ini berjudul “Strategi Kemenangan Prabowo-Gibran Analisis Semiotika Iklan Kartun Edisi “Prabowo Gibran Memang Istimewa” (Analisis Semiotika Charles Sanders Peirce) yang bertujuan untuk mengidentifikasi dan menganalisis bagaimana iklan kartun dimanfaatkan sebagai strategi kemenangan dalam komunikasi politik pasangan Prabowo Subianto dan Gibran Rakabuming Raka. Penelitian menggun…
This study was conducted to evaluate the activity of leunca fruit extract (Solanum nigrum Linn.), which contains flavonoid compounds, on the growth of the probiotic Lactococcus lactis. The combination of leunca fruit extract and L. lactis, each producing secondary metabolites, is expected to enhance the inhibition of Escherichia coli. Antibacterial activity was assessed by measuring the inhibit…