This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segmen…
Elena Krause-Söhner explores how the dynamics of organizational ambidexterity can be managed in complex organizations. This is a relevant question as today’s organizations and the individuals within them face the challenge of focusing on short term improvements while simultaneously targeting long-term innovation in a dynamic environment. Drawing on a practice-based perspective and the view o…
This book explores the impact of industry 4.0 on agricultural supply chains, exploring how changes such as increased digitisation, automation, and the digital value chain, will impact food production globally. At a time when increasing population and environmental degradation puts stress on food supply chains, traditional farming operation models struggle to maintain both sustainability and …
The rapid development of technology today has provided convenience for us in today's civilization. One of these developments is the invention of the internet due to high internet penetration and rapid growth in mobile usage, online shopping has increased tremendously. This online shopping is now often referred to as e-commerce. E-commerce is one of the trade models that has been widened under t…
Entrepreneurship
This book provides the most recent security, privacy, technical and legal challenges in the IoT environments. This book offers a wide range of theoretical and technical solutions to address these challenges. Topics covered in this book include; IoT, privacy, ethics and security, the use of machine learning algorithms in classifying malicious websites, investigation of cases involving cryptocur…
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on u…
This handbook is focused on the analytical dimension in researching international entrepreneurship. It offers a diverse collection of chapters focused on qualitative and quantitative methods that are being practised and can be used by future researchers in the field of international entrepreneurship. The qualitative cluster covers articles, conceptual and empirical chapters as well as litera…
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patrona…
This textbook offers an essential introduction to design orientation in business, which impacts the way management is undertaken world-wide. Design orientation, as it applies to business, is the process through which a designer analyses business as a system, identifies motivation for changing the system, and designs improvement for the organisation, as well as ways of implementing this improvem…
The book synthesizes research on the analysis of biomedical ontologies using formal concept analysis, including through auditing, curation, and enhancement. As the evolution of biomedical ontologies almost inevitably involves manual work, formal methods are a particularly useful tool for ontological engineering and practice, particularly in uncovering unexpected "bugs" and content materials. …
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related mar…
Entering developing markets, companies are challenged by various cultures and widespread corruption. This book is a cross-cultural survey that explores the crime preventive effects of corporate cultures and compliance management systems (CMS) in China, India, Russia and Germany. Almost 2,000 managers anonymously reported about the compliance programs in place and cultures in their companies as …