MARKETING MANAGEMENT, 13th EDITION

Edition

13th

ISBN/ISSN

978-0-13-135797-6

Collation

816 p. : ill. ; 28 cm

Series Title

-

Call Number

658.8 Kot m

A FRAMEWORK FOR Marketing Management

Edition

-

ISBN/ISSN

0-13-018525-6

Collation

xv, 352 p. : ill. ; 23 cm

Series Title

-

Call Number

658.8 Kot f

MARKETING MANAGEMENT, FOURTEENTH EDITION

Edition

14th

ISBN/ISSN

978-0-273-77983-4

Collation

679 p. : ill. ; 28 cm

Series Title

-

Call Number

658.8 Kot m

Marketing Management: an asian perspective, SECOND EDITION

Edition

2nd

ISBN/ISSN

0-13-010980-0

Collation

xvi, 904 p. : ill. ; 23 cm

Series Title

-

Call Number

658.8 Kot m

Marketing Management 12e

Edition

12th

ISBN/ISSN

0-13-196853-X

Collation

xxxix, 672 p. : ill. ; 28 cm

Series Title

-

Call Number

658.8 Kot m

PRINCIPLES OF MARKETING: A GLOBAL PERSPECTIVE

Edition

-

ISBN/ISSN

978-981-06-7952-1

Collation

xxvii, 650 p. : ill. ; 28 cm

Series Title

-

Call Number

658.8 Kot p

Marketing for Hospitality and Tourism, Fifth Edition

Edition

5th

ISBN/ISSN

978-0-13-245313-4

Collation

xxiii, 683 p. : ill. ; 28 cm

Series Title

-

Call Number

658.8 Kot m

Manajemen Pemasaran, edisi 12, Jilid 2

Edition

12

ISBN/ISSN

979-683-818-4

Collation

xxix, 443 hlm. : ilus. ; 28 cm.

Series Title

-

Call Number

658.8 Kot m

Marketing: AN INTRODUCTION, EIGHTH EDITION

Edition

8th

ISBN/ISSN

0-13-198454-3

Collation

xxx, 522 p. : ill. ; 28 cm

Series Title

-

Call Number

658.8 Arm m

Manajemen Pemasaran, Edisi 13 Jilid 1

-

Manajemen Pemasaran = Marketing Management 9e: Analisis, Perencanaan, Impleme…

Edition

1st

ISBN/ISSN

979-8901-31-2

Collation

xxiv, 330 hlm.: ilus.; 27 cm.

Series Title

-

Call Number

658.81 Kot m

Dasar-dasar PEMASARAN = Principles of Marketing 7e, JILID 1 EDISI BAHASA INDO…

Edition

-

ISBN/ISSN

979-8901-34-7

Collation

xiv, 385 hlm. : ilus. ; 26 cm

Series Title

-

Call Number

658.8 Kot d

PRINCIPLES OF MARKETING Tenth Edition

Edition

10

ISBN/ISSN

0-13-121276-1

Collation

xxxi, 841 p. : ill. ; 28 cm

Series Title

-

Call Number

658.81 Kot p 2004

Manajemen Pemasaran = Marketing Management 9e: Analisis, Perencanaan, Impleme…

Edition

-

ISBN/ISSN

979-8901-32-0

Collation

xvi, 369 hlm. : ilus. ; 27 cm

Series Title

-

Call Number

658.81 Kot m

marketing management, 14e

Edition

14e

ISBN/ISSN

978-0-273-75336-0

Collation

131 p. : ill. : tab. ; 28 cm.

Series Title

-

Call Number

658.831 Kot m

DASAR-DASAR PEMASARAN EDISI KESEMBILAN Jilid 2

Edition

9

ISBN/ISSN

979-683-146-5

Collation

548 hlm.; ilus.; 27 cm.

Series Title

-

Call Number

658.8 Kot d

PEMASARAN PERHOTELAN DAN KEPARIWISATAAN, Edisi Kedua

Edition

-

ISBN/ISSN

979-683-074-4

Collation

xii, 402 hlm. : ilus. ; 28 cm

Series Title

-

Call Number

658 Kot p

Prinsip-prinsip Pemasaran edisi 12 Jilid 2

Edition

12th

ISBN/ISSN

978-979-033-399-4

Collation

xxv, 376 hlm. : ilus. ; 26 cm.

Series Title

-

Call Number

658.81 Kot p

Principles of Marketing 12e

Edition

12th

ISBN/ISSN

978-0-13-613237-0

Collation

xix, 654 p.: ill.; 24 cm.

Series Title

-

Call Number

658.8 Kot p

MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL, EIGHTH…

Edition

8th

ISBN/ISSN

0-13-098005-6

Collation

xxix, 801 p. : ill. : tab. ; 26 cm.

Series Title

-

Call Number

658.831 Kot m

MARKETING MANAGEMENT : analysis, planning and control

Edition

4

ISBN/ISSN

-

Collation

ix, 722 p.; ill.; 23 cm.

Series Title

-

Call Number

658 Kot m

Manajemen Pemasaran, EDISI MILENIUM 2

Edition

Milenium

ISBN/ISSN

979-683-309-3

Collation

xxv, 818 hlm. ; 28 cm

Series Title

-

Call Number

658.84 Kot m

H2H Marketing

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, to…

PRINCIPLES OF MARKETING, FOURTEENTH EDITION

Edition

14th

ISBN/ISSN

978-0-273-77982-7

Collation

636 p.; 27 cm.

Series Title

-

Call Number

658.8 Kot p

Principles of Marketing, FIFTEENTH EDITION

Edition

15th

ISBN/ISSN

978-0-273-78699-3

Collation

716 p.; 28 cm

Series Title

-

Call Number

658.8 Kot p

A Framework for Marketing Management, Fourth Edition

Edition

4th

ISBN/ISSN

978-0-13-713184-6

Collation

384 p.; 23 cm.

Series Title

-

Call Number

658.81 Kot f

MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENATION AND CONTROL, SEVENTH …

Edition

7

ISBN/ISSN

.

Collation

xxiv, 592 p. : ill. ; 27 cm

Series Title

-

Call Number

658.8 Kot m

MARKETING AN INTRODUCTION, SECOND EDITION

Edition

2

ISBN/ISSN

0-13-558883-9

Collation

xxiv, 592 p. : ill. ; 27 cm.

Series Title

-

Call Number

658.8 Kot m 1990

MARKETING MANAGEMENT; Analysis, Planning, Implementation, and Control Sixth E…

Edition

6

ISBN/ISSN

0-13-556267-8

Collation

xxi, 777 p. : ill. ; 24 cm

Series Title

-

Call Number

658.81 Kot m

MARKETING MANAGEMENT; Analysis, Planning, Implementation, and Control, Sixth …

Edition

6th

ISBN/ISSN

0-13-556150-7

Collation

xxi, 776 p. : ill, ; 23 cm

Series Title

-

Call Number

658.8 Kot m 1988