This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futu…
This book highlights the importance of talent management practices in recruiting, developing and retaining talented professionals in the digital and IT&C industry. It unpacks the distinctive characteristics of ‘digital talent’ represented by a wide spectrum of professionals and managers with digital abilities, competencies and skills who add considerable value to organizations and industrie…
This book presents selected papers from the 31st Eurasia Business and Economics Society (EBES) Conference, which took place as a virtual conference due to the global COVID-19 health crisis. The theoretical and empirical papers gathered here cover diverse areas of business, economics and finance in various geographic regions, including not only topics from HR, management, finance, marketing but …
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing an…
This book presents selected papers from the 30th Eurasia Business and Economics Society (EBES) Conferences, held in Kuala Lumpur (Malaysia). The theoretical and empirical papers gathered here cover diverse areas of business, economics and finance in various geographic regions, including not only topics from HR, management, finance, marketing but also contributions on public economics, political…
This book helps readers understand the main issues, challenges, strategies, and solution methods in Aggregate Planning (AP), an important part of Supply Chain Management. The design of the book supports readers in the fields of engineering and management to learn practical knowledge about AP in a short look. Moreover, it delivers materials that consider multiple criteria in an AP model that is …
This book continues the discussion on recent developments relating to ethical and sustainable issues in accounting & finance from Ethics and Sustainability in Accounting and Finance, Volume I. Accounting is often seen as a technical discipline that records, classifies and reports financial transactions. However, since the financial information produced concerns all interest groups both within a…
The digital transformation is impacting various aspects of how we live and work. Due to the pervasive effects of the digital revolution on firms and societies, both scholars and practitioners are interested in better understanding the key mechanisms behind the related challenges. This book presents a collection of research papers focusing on the relationships between technologies (e.g. artifici…
The 4-volumes set of LNCS 13529, 13530, 13531, and 13532 constitutes the proceedings of the 31st International Conference on Artificial Neural Networks, ICANN 2022, held in Bristol, UK, in September 2022. The total of 255 full papers presented in these proceedings was carefully reviewed and selected from 561 submissions. ICANN 2022 is a dual-track conference featuring tracks in brain inspired c…
The volume examines the state-of-the-art of productivity and efficiency analysis. It brings together a selection of the best papers from the 10th North American Productivity Workshop. By analyzing world-wide perspectives on challenges that local economies and institutions may face when changes in productivity are observed, readers can quickly assess the impact of productivity measurement, produ…