Text

Marketing Strategy: A Decision-Focused Approach, Eighth Edition

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Detail Information

Series Title

-

Call Number

658.81 Wal m

Publisher

New York : McGraw-Hill., 2014

Collation

xvi, 368 p. : ill. ; 26 cm

Language

English

ISBN/ISSN

978-1-259-01090-3

Classification

658.81

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Marketing Management

Specific Detail Info

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Statement of Responsibility

EM

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