Marketing Strategy; A Decision-Focused Approach, SIXTH EDITION

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Marketing Strategy; A Decision-Focused Approach, SIXTH EDITION

Walker, Orville C. - Personal Name; Larreche, Jean-Claude - Personal Name; Mullins, John W - Personal Name;

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Faculty of Economics (Ruang Baca MM Palembang) 658.81 Wal m 2008

B31888S

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Series Title: -
Call Number: 658.81 Wal m
Publisher: New York : McGraw - HIll., 2008
Collation: xx, 346 p. :ill. ; 26 cm.
Language: English
ISBN/ISSN: 978-007-126391-7
Classification: 658.81
Content Type: -
Media Type: -
Carrier Type: -
Edition: 6
Subject(s): Marketing Strategy
Specific Detail Info: -
Statement of Responsibility: AA

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