Skripsi

 STRATEGI MARKETING PUBLIC RELATIONS (PEMASARAN HUBUNGAN MASYARAKAT) DALAM MENINGKATKAN BRAND AWARENESS (KESADARAN MEREK) PADA PROVIDER BY.U

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Marketing Public Relations is a marketing activity that doesn't only focus on sales, but provides information, education, and efforts to increase mutual understanding through providing knowledge about a product/service that has a strong impact and could be actors must also develop in using marketing strategiest for the product/service they have, which to determine how the Marketing Public Relations Strategy in Increasing Brand Awareness at Provider by.U. The theory used in this research is Three Ways Strategy according to Rosady Ruslan about three strategic steps that can be used in achieving the goals that have been determined in marketing public relations. The method used in this research is descriptive qualitative, with data collection techniques on this research carried out through in-depth interviews, observation, and documentation studies. The result showed that the marketing public relations were conducted by by.U had fulfilled the dimensions and indicators in the theory of three ways strategy and has been carried out well, including Pull Strategy, Push Strategy, and Pass Strategy. Keywords: Marketing Public Relations, Brand Awareness, by.U

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Detail Information

Series Title

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Call Number

T682482022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xv, 94 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

659.207

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Humas, Hubungan Masyarakat
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

MURZ

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