Skripsi

PENGARUH HARGA DAN PROMOSI PENJUALAN PADA MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN BUTIK TWINS COLLECTION DI KOTA PALEMBANG

---

This study aims to analyze the effect of price and sales promotion on Instagram social media on purchasing decisions at Twins Collection boutiques in Palembang City. The method used in this study is a quantitative method. The data used in this study are primary and secondary. The sampling technique uses a non-probability sampling technique. The sample in this study was 100 respondents who live in Palembang City, aged 17-50 years and have purchased Twins Collection products in the last 6 months, and are followers of Twins Collection Instagram. Based on the t-test, it can be concluded that the price variable partially has a significant effect on purchasing decisions on Twins Collection boutique products and the sales promotion variable on Instagram social media partially does not have a significant effect on purchasing decisions on Twins Collection boutique products. Based on the f test (simultaneous), the results show that the price variable and sales promotion on Instagram social media simultaneously have a significant effect on purchasing decisions at Twins Collection boutiques in Palembang City.

---

Availability

Detail Information

Series Title

-

Call Number

T1690202025

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xxvi, 112 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

658.07

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Manajemen
Prodi Manajemen,

Specific Detail Info

-

Statement of Responsibility

TUTI

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment