Skripsi

PENGARUH KONTEN IKLAN EPHEMERAL DAN SALES PROMOTION DI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z PADA PRODUK TOKOPEDIA DI KOTA PALEMBANG

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This study aims to determine the effect of Ephemerals Advertising Content and Sales Promotion on Purchasing Decisions on Tokopedia products in Palembang City. This type of research is quantitative research. Sample collection was carried out using purposive sampling technique which amounted to a sample of 135 respondents. The analysis technique used is multiple linear analysis techniques using SPSS Statistic 30 for Windows. The results showed that Ephemerals Advertising Content and Sales Promotion had a significant influence on Purchasing Decisions for Tokopedia products in Palembang City.

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Detail Information

Series Title

-

Call Number

T1804952025

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xxi, 358 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.834 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Prodi Manajemen
Periklanan digital – Promosi penjualan

Specific Detail Info

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Statement of Responsibility

TUTI

Other version/related

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