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KLASIFIKASI PENYAKIT TUBERKULOSIS DARI CITRA X-RAY PARU-PARU MENGGUNAKAN RECURRENT NEURAL NETWORK DAN CONVOLUTIONAL NEURAL NETWORK

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Developments in the field of information and communication technology are a phenomenon that triggers digital marketing. One of them is Electronic Word of Mouth through the TikTok platform which is developing rapidly and is much loved by the public so that it has become a forum for creative, effective and innovative Electronic Word of Mouth practices which are carried out to help potential consumers determine purchasing decisions. This research was conducted to determine the influence of Electronic Word of Mouth via the TikTok application on the purchasing decisions of Sriwijaya University Economics Education students. This research uses an experimental method in the form of Pre-Experiment Design which only uses one class or group which is carried out pre-test and post-test. For the experiment, researchers created a video content review of Azarine brand sunscreen products which was uploaded to TikTok social media before being given to respondents using the Economic Education Laboratory of FKIP Sriwijaya University as a content creation studio. The population in this study were all Economic Education students at Sriwijaya University class of 2021. The sample was taken using the Purposive Sampling method, with the criteria for respondents being students who have a personal TikTok account and watch video review content on TikTok before deciding to buy goods, with a total sample of 55 students. Data was collected through pretest and posttest questionnaires and interviews using Google Form as well as documentation, which has passed validity and reliability tests. Before testing the hypothesis, a prerequisite test for data normality was carried out and the results were that the data was normally distributed. The results of hypothesis testing show that t count is 81.11 > t table 1.674, with a differentiation coefficient of 99%, indicating that Electronic Word of Mouth has a significant influence on purchasing decisions. Thus, it is hoped that the influence of Electronic Word of Mouth through the TikTok application can help provide information in making wise purchasing decisions. Keywords : Electronic Word of Mouth, Video Content Reviews, TikTok, Purchase Decision.

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Detail Information

Series Title

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Call Number

T1490322024

Publisher

Indralaya : Prodi Teknik Elektro, Fakultas Teknik Universitas Sriwijaya., 2024

Collation

xiv, 48 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

621.310 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

tuberkulosis
Prodi Teknik Elektro

Specific Detail Info

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Statement of Responsibility

KA

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