Skripsi
ANALISIS PROGRAM CINTA BANGGA PAHAM RUPIAH (CBP) TERHADAP PERILAKU KEUANGAN PADA MAHASISWA PENERIMA BEASISWA BANK INDONESIA UNIVERSITAS SRIWIJAYA
This study aims to analyze the impact of the "Cinta Bangga Paham Rupiah" (CBP) program on the financial behavior of Bank Indonesia scholarship recipients at Sriwijaya University. CBP is an educational initiative by Bank Indonesia designed to raise public awareness of the Rupiah's importance as a symbol of national sovereignty and its role in maintaining economic stability. This research employs a descriptive quantitative approach using data collected through questionnaires and interviews with 30 respondents from the GenBI community at Sriwijaya University. The results indicate that most students understand the CBP components (Love, Pride, and Understanding of Rupiah) and are able to apply sound financial behavior, such as budgeting, saving, and making wise spending decisions. The findings suggest that the CBP program positively contributes to students’ awareness and financial management practices. The study recommends continued CBP education efforts to develop a financially literate and nationally conscious young generation. Keywords: CBP Program, financial behavior, students, Bank Indonesia scholarship.