Skripsi
PENGARUH FUNDAMENTAL DAN TEKNIKAL PERUSAHAAN TERHADAP KEPUTUSAN INVESTASI PADA SEKTOR KEUANGAN
This study aims to examine the influence of micro-level fundamental factors and technical stock factors on stock returns To minimize information asymmetry, firms communicate with investors through signals, which are reflected in changes in stock performance. These signals are interpreted by investors as either positive or negative sign. The fundamental factors are analyzed using several financial ratios, including liquidity (current ratio), solvency (debt to equity ratio and debt to asset ratio), and profitability (net profit margin, return on assets, and earnings per share). In addition, technical indicators such as the moving average and stochastic oscillator are considered. This study uses secondary data from 41 companies in the financial sector over the period 2019–2023 that listed on IDX, and data analysis is conducted using EViews 12. The result of this study show that Return on Assets (ROA) has a significant and negative effect on stock returns, meanwhile other fundamental factors (CR, DER, DAR, NPM, and EPS) and technical factors (MA and SO) do not show a statistically significant impact on stock returns. For future research could be able to take other samples from other sectors, discuss more and adding other variables such as exchange rate, inflation, company size, sales growth and etc.