Skripsi

FAKTOR-FAKTOR KEUNGGULAN KOMPETITIF EKSPOR TEH HITAM INDONESIA KE MALAYSIA PADA TAHUN 2018-2022

---

This study focuses on analyzing the factors that determine the competitive advantage of Indonesia’s black tea exports to Malaysia during the 2018-2022 period, employing Michael Porter’s Competitive Advantage framework through the Diamond Theory model. The research method applied is descriptive qualitative with a literature study approach, secondary data, and comparative analysis. The findings reveal six factors influencing the competitive advantage of Indonesian black tea exports to Malaysia: factor conditions, demand conditions, related and supporting industries, firm strategy, structure and rivalry, government, and chance/opportunity. Factor conditions are reflected in the availability of human resources and product quality maintained through training and modernization of production processes. Demand conditions are evident from Malaysia’s consistently high black tea consumption, supported by cultural and geographical proximity. Related and supporting industries involve the role of state-owned enterprises (SOEs), private companies, and input industries such as fertilizer and seedlings that strengthen the supply chain. Strategy, structure, and rivalry factors appear in Indonesia’s efforts to maintain competitive prices amid competition with Sri Lanka, India, and Kenya. The government plays a role through regulations, trade diplomacy, and the implementation of international quality standards such as ISO and HACCP. The chance/opportunity factor includes external conditions such as the Covid-19 pandemic and droughts in other producing countries (India, Sri Lanka, Kenya), which have driven higher prices and demand for Indonesian tea. Overall, the findings indicate that despite fluctuations, Indonesia maintains a solid foundation to sustain its competitiveness in the Malaysian market. Looking forward, strategies emphasizing innovation, quality, international branding, and cross-sector collaboration will be essential to expanding Indonesia’s black tea export market share. Keywords: Black Tea Exports, Competitive Advantage, Malaysia, Diamond Theory

---

Availability

Detail Information

Series Title

-

Call Number

T1858552025

Publisher

Indralaya : Prodi Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya., 2025

Collation

xv, 104 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

382.607

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

-

Subject(s)

Prodi Hubungan Internasional
Eksport Produk Indonesia

Specific Detail Info

-

Statement of Responsibility

MI

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment