Skripsi

ANALISIS PERSONAL BRANDING DRIFTER PROFESIONAL ZIKO HARNADI MELALUI MEDIA SOSIAL INSTAGRAM @zikoi

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This study is titled “Analysis of the Personal Branding of Professional Drifter Ziko Hamadi through Instagram @Zikoi.” The aim of this research is to examine the personal branding strategies employed by Ziko Hamadi, an influencer in the field of drifting, through his Instagram account. The theoretical framework used is Peter Montoya’s Personal Branding Theory, which includes the following dimensions: Specialization, Leadership, Personality, Distinctiveness, Visibility, Unity, Persistence, and Goodwill. Ziko Hamadi, or Zikoi, is a young influencer in the drifting community. The research method employed is quantitative content analysis. The Instagram posts analyzed in this study span from 2013 to 2025, with a total of 96 posts selected using a non-probability sampling method. The results indicate that the most prominent dimensions of personal branding in Ziko Hamadi’s Instagram account are Specialization and Leadership. Keywords: Zikoi, Personal Branding, Quantitative Content Analysis, Instagram Posts

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Detail Information

Series Title

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Call Number

T1862952025

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xvi, 143 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

-

Subject(s)

Prodi Ilmu Komunikasi
Media Sosial--Instagram

Specific Detail Info

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Statement of Responsibility

MI

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