Skripsi

STRATEGI GASTRODIPLOMASI INDDONESIA DI QATAR TAHUN 2017 - 2023

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This study aims to analyze the gastrodiplomacy strategies employed by the Government of Indonesia in promoting traditional cuisine in Qatar during the period of 2017–2023. The research is based on the understanding that modern diplomacy is no longer limited to political and economic aspects, but also encompasses cultural diplomacy, including gastrodiplomacy as an effective form of soft power to build a positive national image. This study uses a qualitative method with a case study approach and utilizes secondary data obtained from official documents, embassy reports, media sources, and academic literature. The theoretical framework refers to Paul S. Rockower’s model of gastrodiplomacy, which includes three analytical indicators: Nation Branding Effectiveness, Public Engagement and Cultural Reach, and Economic and Diplomatic Impact. The findings reveal that Indonesia’s gastrodiplomacy strategy in Qatar has successfully strengthened national identity and branding through various initiatives such as the Indonesian Food Festival, First Indonesian Product Expo, Indonesian Cultural Community Event, and the Qatar–Indonesia Year of Culture. These activities not only enhanced public awareness of Indonesian culture among the Qatari community but also created new economic cooperation opportunities through the promotion of Indonesian culinary products and spices. Diplomatically, these efforts have reinforced bilateral relations between Indonesia and Qatar through an inclusive and sustainable cultural approach. Thus, gastrodiplomacy has proven to be an effective instrument in strengthening Indonesia’s nation branding and expanding its public diplomacy network in the Middle East. Keywords: Gastrodiplomacy, Public Diplomacy, Soft Power, Indonesia, Qatar.

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Detail Information

Series Title

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Call Number

T1864022025

Publisher

Indralaya : Prodi Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya., 2025

Collation

xi, 98 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

327.207

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

-

Subject(s)

Prodi Hubungan Internasional
Strategi Gastrodiplomasi Indonesia

Specific Detail Info

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Statement of Responsibility

MI

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