Skripsi

STRATEGI KOMUNIKASI PEMASARAN PADA EVENT FESTIVAL FOODIES PALEMBANG DALAM MEMBANGUN BRAND IMAGE

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This research aims to find out how marketing communication strategies are implemented at the Festival Foodies Palembang in building brand image. The theory used in this research is the integrated marketing communication theory which consists of five dimensions, namely advertising, personal selling, direct marketing, promotion, public relations and publicity. The methods used in this research are interviews, observation and documentation studies. Validity using source triangulation. The results of this research show that the Palembang Foodies Festival applies five dimensions of integrated marketing communication in the form of using social media and conventional media, implementing direct massage and comment features on Instagram, carrying out sales promotions, and collaborating with other parties such as influencers.

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Availability

Detail Information

Series Title

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Call Number

T1511052024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2024

Collation

xii, 98 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.827 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Brand Image
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

KA

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