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ANALISIS SEMIOTIKA BUDAYA POPULER PADA INDUSTRI HIBURAN KOREA SELATAN DALAM FILM DOKUMENTER BLACKPINK: LIGHT UP THE SKY

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The Hallyu phenomenon enables the South Korean entertainment industry to spread popular culture South Korea to all corners of the world. Through music, dramas, films, and other cultural products, South Korea has sold its culture by blending traditional and modern elements. Hallyu has also marketed commercial products and South Korean tourism to audiences in various countries. Hallyu is not only about cross-country cultural transfer or expanding the entertainment industry but has become a force for economic gain for South Korea. This research aims to understand popular culture in the South Korean entertainment industry through the documentary film BLACKPINK: Light Up The Sky. Data were obtained from obsevations and documentation using qualitative research methods. This study employs Roland Barthes’ semiotic analysis theory by examining denotative, connotative, and mythic meanings. The results show that at the denotative level, the South Korean entertainment industry shapes today’s global culture through K-Pop. At the connotative level, there is a globally accepted image of South Korean culture. The myth formed is that the development of K-Pop supports the success of the South Korea’s soft power strategy. Keywords: Popular Culture, South Korean Entertainment Industry, Documentary Film.

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Detail Information

Series Title

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Call Number

T1513862024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2024

Collation

xv, 49 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.234 307

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

film dokumenter
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

KA

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