Skripsi

PERAN HUMAS PT INDOFOOD CONSUMER BRANDED PRODUCT (CBP) SUKSES MAKMUR DALAM MENGELOLA OPINI PUBLIK TERHADAP PRODUK INDOMIE

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This study aims to determine the role of Public Relations of PT Indofood Sukses Makmur Tbk in managing public opinion. The problem in this study is how public relations of PT Indofood Sukses Makmur Tbk plays a role in managing public opinion as an effort to maintain the company’s image. The research method used is a qualitative descriptive method and non-participant observation. The results of this study are in maintaining the company’s image, public relations of PT Indofood Sukses Makmur Tbk has implemented a strategy by optimizing the role of public relations dealing with public opinion. Public relations of PT Indofood Sukses Makmur Tbk always strives to foster good relations with the public and increase public trust by sharing information through interesting and creative content to maintain the company’s image. Keywords: Public Relations, Role of Public Relations, Public Opinion

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Availability

Detail Information

Series Title

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Call Number

T1580082024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2024

Collation

ix, 86 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

659.207

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Komunikasi
Pengelolaan opini publik

Specific Detail Info

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Statement of Responsibility

TUTI

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