Skripsi

PENGARUH BRANDING GEMOY PADA IKLAN KAMPANYE CAPRES DAN CAWAPRES PRABOWO-GIBRAN TERHADAP PERSEPSI DAN KEPUTUSAN MEMILIH PADA PEMILIH PEMULA

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This study aims to test the effect of gemoy branding on presidential and vice presidential campaign advertisements Prabowo-Gibran on the perception and decision to vote for new voters. The population in this study were all students of Sriwijaya University. The sampling technique used Purpose sampling with a sample size of 100 communication science students at Sriwijaya University. The data analysis techniques used were classical assumption tests, simple coefficient analysis, simple linear regression. The results showed that there was a significant influence between gemoy Branding on Perception of Decision to Vote with a Tcount value of 9.942 with a significance level of 0.000

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Availability

Detail Information

Series Title

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Call Number

T1596502024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2024

Collation

xv, 42 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

324.730 7

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Prodi Ilmu Komunikasi
Kampanye Politik — Indonesia

Specific Detail Info

324.730 7

Statement of Responsibility

TUTI

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