Skripsi

STRATEGI ITALIA DALAM MELAKSANAKAN GASTRODIPLOMASI MELALUI THE EXTRAORDINARY ITALIAN TASTE

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Gastrodiplomacy is public diplomacy that uses gastronomy as a diplomatic tool. The Extraordinary Italian Taste itself aims to raise public awareness that the culinary in Italy itself has excellent quality and uniqueness from Italy's agri-food sector, so that the wider community can try it. This research aims to find out what are Italy's strategies in conducting gastrodiplomacy through the program, "The Extraordinary Italian Taste" which is in line with the formulation of the problem related to what strategies Italy has carried out in terms of gastrodiplomacy. The theory used in this research is a theory derived from the development of gastrodiplomacy according to Paul S. Rockower himself, which centers on brand image and its strategy. This theory comes from Juyan Zhang in his research in 2015. The results of this study indicate that there are 6 dimensions that influence Italy's strategy in conducting gastrodiplomacy through The Extraordinary Italian Taste, namely; (1) Product Marketing Strategy; (2) Food Event Strategy; (3) Coalition- Building Strategy; (4) Leader Opinion Strategy; (5) Media Relation Strategy; (6) Educational Strategy. Therefore, it is hoped that this research can explain what strategies are used by the Italian Government in carrying out gastrodiplomacy in accordance with Juyan Zhang's theory. Keywords: Gastrodiplomacy, Italy, Strategy, The Extraordinary Italian Taste

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Detail Information

Series Title

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Call Number

T1578332024

Publisher

Indralaya : Prodi Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya., 2024

Collation

xv, 42 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

327.450 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Hubungan Internasional
Gastrodiplomasi

Specific Detail Info

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Statement of Responsibility

KA

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