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FAKTOR YANG MEMPENGARUHI PREFERENSI MENGGUNAKAN PRODUK BANK SYARIAH (STUDI KASUS MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA).

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This research aims to analyze the influence of promotion, service and knowledge on the interest of students at the Faculty of Economics, Sriwijaya University in using Sharia Bank products. The data used in this research is primary data obtained from individuals or individual students at the Faculty of Economics, Sriwijaya University through questionnaires and measured using a Likert scale. The analytical method in this research uses a quantitative approach by applying multiple linear regression analysis. The results of the research show that the variables promotion, service and relationship knowledge have a significant positive effect on the preferences of Sriwijaya University Faculty of Economics students in using sharia banking products. This provides important insight for related parties, both government, universities and the local business sector, to trigger factors that are obstacles to reduced student interest in Sharia Bank products.

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Detail Information

Series Title

-

Call Number

T1563022024

Publisher

Indralaya : Prodi Ekonomi Pembangunan, Fakultas Ekonomi Universitas Sriwijaya., 2024

Collation

xvii, 74 hlm.; ilus.; tab, 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

332.107

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

-

Subject(s)

Perbankan
Prodi Ekonomi Pembangunan

Specific Detail Info

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Statement of Responsibility

SEW

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