Skripsi
PERANCANGAN APLIKASI MOBILE SEBAGAI MEDIA KATALOG DAN PEMESANAN PRODUK USAHA MIKRO MENGGUNAKAN METODE USER CENTERED DESIGN (UCD): STUDI KASUS WARUNG LAYYAN
Micro enterprises are one of the crucial sectors in Indonesia's economy, yet many have not fully embraced digital technology, especially for product ordering and catalog management. This study aims to design a mobile application as a product catalog and ordering platform for Warung Layyan, a micro business in Palembang, using the User Centered Design (UCD) approach. The UCD method ensures that application development is focused on user needs and characteristics. The research process includes user needs identification through interviews and observation, wireframe and prototype design, and usability testing using the System Usability Scale (SUS). The results show that the designed application meets user expectations with a simple, functional, and user-friendly interface suitable for various consumer segments. The application of UCD proves to be effective in creating relevant digital solutions that improve the operational efficiency of micro enterprises.
| Title | Edition | Language |
|---|---|---|
| MEMBANGUN APLIKASI MOBILE UNTUK MEMAKSIMALKAN FUNGSI PROMOSI UMKM BERBASIS ANDROID | id |