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SPORTSWASHING SEBAGAI STRATEGI QATAR DALAM PENANGANAN KASUS PELANGGARAN HAM

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This study aims to analyze Qatar’s Sportswashing strategy through the organization of the Formula 1 Grand Prix as a response to international criticism over human rights violations. Sportswashing refers to the use of global sporting events by states with poor human right records to construct a positive image in the eyes of the international community. Qatar known for its controversial kafala labor system and violations against migrant workers, women, and the LGBTQ+ community, employs sports as a political communication tool to divert attention from its represive domestic conditions. This research applies Steven Lukes’ Three Dimensions Of Power theory as analytical framework, encompassing decision-making power, control over political agendas, and the shaping of public percepctions and consciousness. The finding reveal that Qatar does not merely utilize Formula 1 for national promotion but also obscure human right issues by dominating narratives of progres, modernity, and successful development. Through equity investments in F1 teams, branding as a host of prestigious night races, and leveraging global media coverage, Qatar has effectively positioned itself as a modern and progressive state, despite persistent socio-political challenges. Thus, sportswashing functions as a soft power strategy to suppress international criticism and reinforce Qatar’s political legitimacy on the global stage.

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Detail Information

Series Title

-

Call Number

T1844662025

Publisher

Indralaya : Prodi Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya., 2025

Collation

xii, 66 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

327.536 307

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

-

Subject(s)

Prodi Ilmu Hubungan Internasional
Politik Luar Negeri Qatar

Specific Detail Info

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Statement of Responsibility

SEW

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