Text

PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PENGGUNA APLIKASI GOJEK DI PALEMBANG

---

This study aims to determine the effect of E-Service Quality on E-Satisfaction among Gojek application users in Palembang. The researchers utilized primary data obtained through questionnaire distribution to respondents. The intended sample size for this study was 100 respondents, with a total of 140 respondents collected, The criteria for respondents in this study include residents domiciled of Palembang City, aged ≥ 17 years, and had used the Gojek app for the past year. The analysis technique used was multiple linear regression analysis. The research findins demonstrate a positive and significant simultaneous influence of E-Service Quality on E-Satisfaction.

---

Availability

Detail Information

Series Title

-

Call Number

T1843592025

Publisher

Indralaya : Prodi Ekonomi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xviii, 86 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

-

Subject(s)

Manajemen pemasaran
Prodi Ekonomi Manajemen

Specific Detail Info

-

Statement of Responsibility

SEW

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment