Skripsi
PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM DAN BODY IMAGE TERHADAP KEPERCAYAAN DIRI PADA REMAJA PEREMPUAN USIA 18-24 TAHUN (STUDI PADA MAHASISWA JURUSAN ILMU KOMUNIKASI UNIVERSITAS SRIWIJAYA)
Instagram social media represents the style and values of a teenager who is free to present himself for the public to see. Especially when teenagers view their own body image as not being in the ideal portion, such as bodies that are too fat or too thin, skin that is quite dark, faces that are less attractive, and so on. When a teenage girl is very busy thinking about her physical condition, a negative body image is formed and as a result she does not have self-confidence. This research aims to find out whether there is an influence of exposure to social media Instagram and body image on self-confidence in adolescent girls. In this research, quantitative research methods were used with multiple linear regression analysis. The respondents in this study were 89 communication science students at Sriwijaya University who filled out a questionnaire. The results of this research show that exposure to social media Instagram and body image have a significant effect on the self-confidence of adolescent girls. This also shows that simultaneously it can be seen that F count is 7.525 > F table 3.10 with Sig 0.001 < 0.05. So the independent variables together can have a significant effect on the dependent variable. Keywords: Exposure to Instagram Social Media, Body Image, Self-confidence, Teenagers.
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